Options are tools that if used properly, can greatly increase your alternatives when investing in the stock market. They provide important investment alternatives that you would not normally have when purchasing securities. For example, with options you can:

• Shield your portfolio from market downturns
  
  
• Position yourself to purchase a stock during a price drop
  
  
• Prepare to profit from any market movement – up, down or sideways
  
  
• Benefit from market movement without incurring the cost of an outright stock purchase

For many, investing in options fits into their overall financial strategy. Emerson Equity's investment professionals can evaluate your goals to determine if options are right for your portfolio.